Men

Build for Performance, comfort, and effortless style

Women

Designed for movement, made for everyday confidence

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Flannels32

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Men's Hats

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Comfy Cozy Cable

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Crestline Stripe Polo

Crestline Stripe Polo

$78.00
  • Dark Forest
  • Lakeshore
  • Rocket Pop
  • Tropical Twist
Feathered Pursuit Printed Polo

Feathered Pursuit Printed Polo

$78.00
  • Feathered Pursuit
Grant Stripe Polo

Grant Stripe Polo

$78.00
  • Polar Plunge
  • Mesa
  • Island Coral
  • Electric Wave
Hop Master Printed Polo

Hop Master Printed Polo

$78.00
  • Hop Master
Love Of The Hunt Printed Polo

Love Of The Hunt Printed Polo

$78.00
  • Love Of The Hunt
Roll The Dice Printed Polo

Roll The Dice Printed Polo

$78.00
  • Roll The Dice
Sold Out
Swing Boost Printed Polo

Swing Boost Printed Polo

$78.00
  • Swing Boost

4.9

Crestline Stripe Polo

Crestline Stripe Polo

$78.00

Shop the Look

5.0

Hop Master Printed Polo

Hop Master Printed Polo
$78.00

5.0

Roll The Dice Printed Polo

Roll The Dice Printed Polo
$78.00

5.0

Love Of The Hunt Printed Polo

Love Of The Hunt Printed Polo
$78.00

Hear It from Them

Don’t just take our word for it! See why people keep coming back for comfort, quality, and performance that moves with them.

"Only thing my boyfriend wears"

These are literally the only shorts my boyfriend wears when it gets hot! Golfing, hiking, working out - just the perfect everyday short no matter what he's doing. Highly recommend!

Kayla W.

Verified Customer

"My husbands' favorite shirt!!"

Bought this for my husband for his birthday, and he absolutely loves it! The material is so soft, and it fits him so well. It's gonna be hard to buy this shirt in every color for him!

Madison B.

Verified Customer

"My new favorite flannel!"

I discovered Southern Shirt Co. at a local outdoor outfitter store. They didn't have my size in stock, so I ordered from their website. This shirt is made of extremely soft flannel, and excellent quality. I love the colors! The first time I wore it, I had several compliments. Will be purchasing more in the future.

David H.

Verified Customer

"Amazing!"

Recently added this henley to my wardrobe and it has instantly become one of my go-to pieces.

Serg C.

Verified Customer

"Comfy and Athletic"

Very comfortable and athletic feeling pullover while maintaining a classy look! Great for any activity you may find yourself doing!

Derek S.

Verified Customer

Real Athletes. Real Results.

"Don't forget to book that tee time."

"Who doesn’t love a good blooper😁"

"Bonus points if you can tell us what the technical name of this green is 🤙🏻"

"Nomad Joggers. Built for the round, and the round after ⛳️🥃"

"Recent fall rotation with @southernshirt"