Men

Build for Performance, comfort, and effortless style

Women

Designed for movement, made for everyday confidence

Hear It from Them

Don’t just take our word for it! See why people keep coming back for comfort, quality, and performance that moves with them.

"Only thing my boyfriend wears"

These are literally the only shorts my boyfriend wears when it gets hot! Golfing, hiking, working out - just the perfect everyday short no matter what he's doing. Highly recommend!

Kayla W.

Verified Customer

"My husbands' favorite shirt!!"

Bought this for my husband for his birthday, and he absolutely loves it! The material is so soft, and it fits him so well. It's gonna be hard to buy this shirt in every color for him!

Madison B.

Verified Customer

"My new favorite flannel!"

I discovered Southern Shirt Co. at a local outdoor outfitter store. They didn't have my size in stock, so I ordered from their website. This shirt is made of extremely soft flannel, and excellent quality. I love the colors! The first time I wore it, I had several compliments. Will be purchasing more in the future.

David H.

Verified Customer

"Amazing!"

Recently added this henley to my wardrobe and it has instantly become one of my go-to pieces.

Serg C.

Verified Customer

"Comfy and Athletic"

Very comfortable and athletic feeling pullover while maintaining a classy look! Great for any activity you may find yourself doing!

Derek S.

Verified Customer

Real Athletes. Real Results.

"Don't forget to book that tee time."

"Who doesn’t love a good blooper😁"

"Bonus points if you can tell us what the technical name of this green is 🤙🏻"

"Nomad Joggers. Built for the round, and the round after ⛳️🥃"

"Recent fall rotation with @southernshirt"